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While Altpeter believes that the BitGirls will be a success since it combines popularity of shows like American Idol with a financial element, Higashi takes a more tentative approach.
“Although bitcoin and tokens are an integral part of this show, whether it’ll be successful or not really is up to the content and the quality of the show at the end of the day,” Higashi said in an email. “If the show helps improve the public perception of bitcoin and blockchain technology in Japan, I think we can call it a success, and some positive signs are already appearing.”
By using “idols,” a growing social phenomenon in Japanese culture, the company hopes that it will attract a large following of people who admire these aspiring starlets.